The Time On iPhone In All Apple Ads is 9:41AM. Did You Know The Reason For This?

You probably would have observed the time on iPhones and iPads in all Apple advertisements or all product launches is set at 9:41 AM. Ever thought what could be the reason behind it? No.


So here’s your chance to think about it again and let us know what you think might be a logical explanation to this.

time iphone 9:41AM


Perhaps, a company like Apple possibly has logic for everything they do. And the time that you see on apple devices comes from the historic keynote presentation when first iPhone was first unveiled. That moment when the Apple CEO Steve Jobs was going to announce the official launch of first ever iPhone.

time iphone 9:41AM


While Steve was rehearsing for the presentation that he was supposed to give during the 2007 Macworld Conference & Expo, he calculated that the slide which has the newly launched iPhone would appear at around 9:41 AM. Taking cue from it, he instructed the advertising folks at Apple to prepare a device that had 9:41 AM as the time.


Needless to say, the visionary was so accurate that when he presented the slide it was almost the same time.


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He began the address by saying..

“This is a day I’ve been looking forward to for two and a half years.”

apple time


A testimony to this came some years later, when Scott Forstall, senior vice president of iPhone software, said the following thing in a Quora answer.


“We design the product launch keynotes so that the big reveal of the product happens around 40 minutes into the presentation. When the big image of the product appears on screen, we want the time shown to be close to the actual time on the audience’s watches. But we know we won’t hit 40 minutes exactly. And for the iPhone, we made it 42 minutes. It turned out we were pretty accurate with that estimate, so for the iPad, we made it 41 minutes. And there you are—the secret of the magic time.”



This is keynote address that we all have been looking forward to. Enjoy the speech.


Also read: This 9-Year-Old Indian Origin Kid Is Changing The World Of Cyber Security


h/t: Scoopwhoop

Images Source: ScoopWhoop

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